The incredible story of Google and its two inventors, Larry Page and Sergey Brin.
How did the story of Google
Google’s history, the story of a bet
Larry and Sergey, two Stanford students with a passion of mathematics, had 25 when in September 1998 they founded Google. Shortly after founding the company, due to lack of necessary funds for the purchase of new PCs and other material, they tried to sell it for a million dollars to several financial companies, as well as direct competitors like Altavista and Yahoo, getting only some waste.
Although all agree to believe the innovative method developed by the two students to get through their search engine more relevant results than competitors, it did not consider that the company was worth so much. As a result of this waste, Larry and Sergey were forced to leave Stanford University to devote himself entirely to their company and the project in which firmly believed: to help internet users find information more easily.
But what he was (and what) the so innovative Google than other search engines, some of which (AltaVista and Yahoo) dominated the market at that time?
Larry a mission was impossible to find a way to catalog all the information on the internet and make them quickly and easily available to all. And of course to do it better than I already did Yahoo, Altavista, Infoseek and other engines.
When they founded Google does not set the problem of gain, they intended to solve a problem only heard from them and their colleagues at the university: the difficulty to easily find the information present in almost one billion pages on the Internet (today have become more than 8 billion).
did not intend to become entrepreneurs, they had a future in academics, as were their fathers. Then things changed, and the lack of money forced them to work full time in their “toy”.
The most innovative thing was definitely the “PageRank” invention. The pagerank is a method to determine the “importance” of a web page. While existing engines to index and rank websites in their database, they simply count occurrences, page text, the terms people are searching for, and then showed the first places not always relevant websites with the information you want, page and Brin had the idea not only to verify and count the repetitions of the words but also the links coming from other websites and that pointed to a certain page. Their reasoning was simple: if a certain site is mentioned and recommended by many other means that has interesting content, and so it is right to show it to the other place.
In fact the method adopted by the two students to calculate the page rank is much more complex and articulated; does not just count the link but also takes account of the “quality” of the content and importance of the sites from which the links come. For example, if the site of Microsoft recommends or mentions my site, buys the same in Google’s eyes a value greater than the recommended site of a competitor by an unknown company, and therefore will have a PageRank higher than the competitor.
There are other factors that help determine the PageRank, such as seniority of the site, the number of visitors, etc .. I think no one knows them all, even if they were already written thousands of articles and books about the “secrets of the Google PageRank “.
What matters is that the users using Google, they realized that it was easier and took less time to find the information they want and therefore abandoned the other engines and advised to friends and acquaintances to do the same.
Google’s exponential growth was mainly due to “word of mouth”; the company has never advertised. It ‘s probably the only company in the world that need them.
Today Google retrieves and manages the information on the internet thanks to its network of more than 100,000 PCs. A computing power that no other company in the world possesses.
Google has in its database over 6 billion web pages every day and its users make 200 million searches in over 80 languages. He is currently in place the most ambitious projects ever implemented: the digitization of entire libraries of books in order to make human knowledge available to everyone.
Today Google is worth over $ 570 billion
Google shares, publicly traded since 2016, is now worth more than 570 billion dollars (more than Apple), and the personal assets of Larry Page and Sergey Brin portanno them to be among the richest people in the world.
But who pays? Where did the money come from?
But all these billions of dollars where they came from, considering that Google’s use is free?
This is the question that I have often been asked by clients, friends and acquaintances, and I am sure that many of you sometimes if will be mail. The answer is very simple: Google does not advertise himself but collects a lot for advertising that does to others.
Contextual advertising Another of Google’s brilliant ideas was the contextual advertising, or targeted. Just imagine … you are watching a science fiction movie of the TV and there’s a commercial break with a spot about a file with attached DVD, on sale from tomorrow; the title is “The Twilight Zone” (a myth of the ’60s for science fiction lovers).
How many of you would change the channel to avoid this publicity? Few, in my opinion.
This is called “contextual advertising.”
Google does the same thing: if you are looking for example “car for coffee machines” you will see on the right side of the results page advertising links of some companies who hire coffee machines or sell coffee pods. The chances that this advertising annoys are therefore minimal and at the same time, the chances of someone click on these links are high.
This allows Google to push through his advertisers to pay a “tot” per click higher than what you would pay for the same ad placed on sites or portals that speak football, books, courses, cellular phones or the record .
Localized and contextual advertising
Also this advertising if the advertiser so requests, can be “localized” by region or city. For example, if a company wants to advertise its training courses but is only interested users to Brescia, you can ask Google to bring up your link when searching for training courses is done by members of Brescia. This makes it more likely that those who click on these links is a potential customer.
The AdSense partner sites
Google does not just publish these contextual advertising links on their pages, but it also does in the pages of hundreds of thousands of partner sites (which recognizes a percentage of revenues). Our website is part of this circuit, called “Google AdSense Partners.” Even in these cases, except for rare occasions, it is shown only publicity regarding the content of the page, as you can easily see the type of links at the beginning of this article .
The GOOGLE site – an example to follow
The Google site looks so spartan, no flash animations, no muzak, no colored backgrounds, with no banner ads. There is nothing that can distract the user, which forces him to think where to click. There are only information. Google knows what users want and settle them.
Think about how many millions of dollars Google is giving rather than “dirty” and make heavy home page by inserting static or animated banner in Flash, as do other engines (MSN, YAHOO, etc ..).
Many entrepreneurs, when they ask a professional to undertake a project for their web site, they should reflect on this fact instead of asking for sites with animated introductory pages, music, buttons that move to other goodies like that. Users do not want to waste time, users want information and they want it now. Entrepreneurs, Web Designer and Webmaster, Google’s home page can teach you a lot.
Some interesting facts. To Google, a new verb.
Google has become a verb. The prestigious Merriam-Webster’s Collegiate Dictionary includes the fact between the verbs, To = google search on the net.
“Don’t Be Evil”
Do not Be Evil, ie “never do evil” has always been the motto and mission of the two founders of Google. We hope you are able to follow this principle in the future; so far I think they succeeded.
All Google employees can have 20% of their working time to care free of personal projects that will improve or enhance the services offered by the company.
Google celebrated its eighth birthday by being an original gift: the purchase of the garage (170 sq m venue located in Menlo Park, a few steps from Palo Alto, where the company’s founders, Larry Page and Sergey Brin, developed the ‘idea from which most used in the world (75% of the market the search engine was born).
The garage belonged to Susan Wojcicki, now Google’s vice president of product management, but at the time merely a friend of Sergey Brin girlfriend. Until early 1999, Larry Page and Sergey Brin used the garage as a base of operations of transforming society in a true second home. The rent was $ 340 per month.
A hefty sum for the rental of a simple garage, a figure which, however, pales in comparison to the current value of Google, which is listed on the stock exchange for 125 billion dollars.
The new Google headquarters from 93,000 square meters, a few kilometers from the garage, has cost more than $ 300 million.
The headquarters in Mountain View, California
A view of the Googleplex, Google’s headquarters in Mountain View (CA)
L’ufficio di un impiegato a Googleplex
A “sliding scale” to Googleplex 🙂
Mountain View, the Silicon Valley town where the headquarters of the Google headquarters (called the Googleplex) is about to become the largest city in America with a completely free web access. The company has decided to turn it into a huge “Wireless zones”. The network will be accessible free of charge not only to the 72,000 residents of Mountain View, but also to anyone visiting the city or you work, thus including the more than 1,000 employees of competitor Microsoft, which in Mountain View opened a campus of nearly 10 hectares.
The solar power plant
October 2006 – The story of Google marked a new stage: Googleplex will become a solar energy plant. Googleplex, the headquarters of Google in Mountain View, will be equipped with the largest corporate solar power plant. The roofs of nearly all buildings (including parking) enormous area will be covered with solar panels.
According to the project, the Googleplex is expected to become the largest location in the world to use solar energy. The system would be able to feed a thousand medium-sized houses and would provide 30% of the web’s giant energy requirements.
This Google ecological choice arises not only by economic considerations but also social and motivational. David Radcliffe, vice president of the real estate division of the company, told the New York Times: “The solar energy system, as well as a more conscious way of producing and exploiting energy, also it represents a social philosophy useful to attract new engineers who want to work in a company that cares about the environment in which it operates. “